YOSHI is the first matcha liqueur, a category-defining spirit blending ceremonial-grade matcha and oat milk built for the next generation of modern consumption. Positioned at the intersection of several high-growth trends – premiumization, cocktail culture, and wellness-driven brands – YOSHI delivers a modern alternative to traditional cream liqueurs. Low-ABV, non-dairy, gluten-free, and lower in sugar and calories than most legacy offerings, YOSHI is designed for consumers seeking elevated flavor without compromise.
Built for Gen Z and Millennial tastemakers, YOSHI reflects a generation that has turned matcha into a cultural movement. Meaning “good luck”, YOSHI arrives at the perfect moment – a modern, elevated spirit for consumers seeking something more thoughtful and culturally relevant than traditional alcohol brands. Just as coffee liqueurs defined the espresso martini, YOSHI is positioned to pioneer and lead the matcha martini. YOSHI finally gives matcha its rightful place behind the bar. No whisking, no guesswork – simply pour, shake, and serve with consistency.
YOSHI’s proprietary formulation was developed over nearly two years, resulting in a 17.0% ABV liqueur made with a neutral grain spirit base. The outcome is a shelf-stable liqueur with a creamy texture, earthy complexity, and smooth finish – delivering a flavor profile unlike anything else in the category. Designed for both professional and at-home bartenders, YOSHI offers authenticity with effortless versatility. Whether served over ice or in a cocktail, YOSHI delivers a premium drinking experience.
More than a liqueur, YOSHI represents a new era of intentional drinking and bringing consumers back to the bar – a chapter rooted in creativity, authenticity, and mindful indulgence. This is matcha’s martini moment.