Award winning music icon, Jon Bon Jovi and acclaimed French winemaker, Gérard Bertrand, have joined forces to launch a premium rosé wine label, Diving into Hampton Water, soon to be available in the US market.
The venture was inspired by Bon Jovi’s son, Jesse Bongiovi, former Notre Dame football player, who played a pivotal role in the brand’s creation. The idea to create a wine, emblematic of a bon vivant lifestyle, emerged during time spent in the Hamptons, between Bon Jovi and his son. Rosé, a popular drink for the Bongiovi’s, had initially been dubbed ‘pink juice’ by Bon Jovi, until Jesse and a friend inadvertently coined the name, Hampton Water, and an idea was born.
Bon Jovi and Jesse began exploring this idea as a real enterprise, designing bottles and building on concepts. They were eventually introduced to Gérard Bertrand by a mutual friend and the three quickly developed a shared vision, to create a unique rosé, uniting the essence of the relaxed lifestyles of the Hamptons and the South of France.